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Privacy Policy

PROTECTING YOUR PRIVACY


Data privacy is of high importance for HEARLUX and we want to be open and transparent with the way we process your personal data. We are committed to protecting the privacy and security of our customers and site visitors.  We, therefore, have a policy setting out the purpose for which your personal data will be collected, as well as how it will be processed and protected.  You will also have the opportunity to monitor the process of data collection and manage the level of communication you would like with us.

In short:
- Your data will only be used to improve our service to you and your experience with us
- The protection of your data from unauthorized access is our number one priority, this includes prevention of unauthorized access, editing or sharing of data
- We shall commit to communicating all necessary information in the clearest and concise manner
- You have the option of deciding what and how you hear from us
- All personal data, if not essential for our analytics, shall be deleted so as to prevent and surplus information being stored in our system


Legal basis for processing


We shall be processing your personal information for the following reasons:
- The execution of contracts which you are party to
- Complying with our legal obligations
- Marketing and other legitimate interests pursued


Legitimate interests


These include the following: 
- Collection of personal information in order to provide you with the best possible customer experience 
- Operational requirements necessary for internal processes 
- Fulfilling your requirements regarding our services and products 
- Fraud prevention
- Exclusively our own internal marketing, research and product development 


How we collect information about you 


- Through online purchases (when you place an order)
  - Via direct marketing (when you sign up to our newsletters)
- When you register for a Hearlux account
- Via communication through our Customer Care
- Through our Hearlux mobile app

Your information may also be automatically collected during visits to our website, these include information about your devices and browsing. This information is collected by the use of cookies and similar technologies. For more information about cookies please see our Cookie section below.


Why we use your personal information


- Processing and delivering your purchases
- Taking payments and making refunds
- Sending you service messages by SMS, email or otherwise
- Providing customer care services and support, handling returns, warranty claims
- All forms of fraud detection and prevention
- Security and Protecting our website
- Showing you our advertisements while you browse the web
- Providing you with information about our products and services, promotions, discounts and news regarding your preferences and wishes
- Improving our website and mobile app


What types of data we collect


- Identity and contact information (email address, first name, last name, address, phone)
- Profile information (first name, last name, email address, password and as additional non-mandatory user info: gender, time zone, date of birth)
- Technical information (internet protocol (IP) address, your login data, browser info, time zone, language, browser plug-in types and versions, operating system, and other technology on the devices you use to access the HEARLUX website or mobile application)
- Marketing and communications information (email address, first name, last name, gender, time zone, region, country)


How long we keep your personal data


We will keep your information for as long as you have your account, or as long as is needed to be able to provide services to you, including product warranty lasting up to 1-3 years, or (in the case of any contact you may have with our Customer Care Team) for as long as is necessary to provide support-related reporting and trend analysis only.

We may keep some of your information, if required so by law, even after your account has been closed and we no longer need to provide any services to you.

Data used for direct marketing will be saved until the user unsubscribes or becomes inactive for more than a year.


Sharing your information with third parties


We do not and will not sell any of your personal data to any third party – including your name, address, email address or credit card information.  We want to earn and maintain your trust, and we believe this is absolutely essential in order to do that.


What are your rights


- The right to access the personal information we hold about you. You have the right to request information about the personal data we hold on you at any time. When you contact us, we will provide you with your personal data via email.
- The right to portability. You have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us. You also have the right to request that we transfer or port elements of your data either to you or another service provider.
- The right to rectification. You have the right to request rectification of your personal data if it is incorrect, including the right to have incomplete personal data completed.
- The right to erasure. You have the right to request that we delete, stop processing or collecting any personal data at any time.
- The right to object to the processing of personal data that is based on legitimate interest. Upon your request, HEARLUX will not continue to process your personal data unless we demonstrate a legitimate ground for doing otherwise, which overrides your interest and rights, or due to legal obligations or claims.
- The right to object to direct marketing. You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.

Overall, as our customer or site visitor, you are entitled to complete information regarding the collection and processing of your personal data. If you would like to exercise your rights, require assistance, have a complaint, or just have any questions, please do not hesitate to contact us (details are listed in ‘How to contact us’ section below).


ABOUT COOKIES


Cookies are small text files sent from a website and stored in a user's web browser while a user is browsing a website.  When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user's previous activity, thereby distinguishing the user from others using the site.

We use cookies to help you navigate our website efficiently and to perform certain functions, including site traffic analysis. Cookies may also recognize you on your next log-in and offer you content tailored to your preferences and interests.

We can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. You can at any time change or withdraw your consent from the *Cookie Manager on our website.


Updates to our Privacy Notice


We may need to update our Privacy Notice. The latest version of the Privacy Notice will always available on our website, so you can access it and be informed of any updates or changes at any time.